If Steve Jobs were a life insurance agent in the Philippines, he wouldn’t be carrying a bulky brochure or reciting a long list of benefits. He’d probably stand in front of a client, look them straight in the eye, and tell a story so simple yet so powerful that it would make them feel the value of being protected.
Because Jobs never sold products, he sold purpose.
When he launched the iPhone, he didn’t talk about its specs or memory size. He talked about how it makes life better.
That’s the same mindset great advisors should have when talking about life insurance.
Jobs Would Start with “Why”
Jobs believed that people don’t buy what you do, they buy why you do it.
So instead of saying, “Life insurance gives your family money when you pass away,”
He’d probably say something like:
“We all work hard to give our families a good life. But real love means making sure they’re okay even if we’re no longer around to protect them. That’s why this plan exists, it’s your promise of love that never ends.”
Here in the Philippines, that message resonates deeply.
Every OFW, every tricycle driver, every parent working overtime, each one is driven by "para sa pamilya"
Jobs would connect with that emotion, not with product features.
He’d Focus on Simplicity, Not Jargon
Steve Jobs was obsessed with making the complicated simple.
He’d never say,
“This plan offers term coverage with riders and cash value accumulation.”
He’d simply say:
“If something happens to you, your family will have money to continue living the life you worked hard for.”
That’s it. Clear. Powerful. Relatable.
Jobs understood that simplicity builds trust, and trust is what makes people say “yes.”
In the Filipino setting, where many clients are intimidated by financial jargon, clarity is kindness.
He’d Use the Power of Story
Jobs didn’t use bullet points, he used stories.
When he introduced the iPod, he didn’t say “5GB storage.”
He said, “A thousand songs in your pocket.”
If he were selling life insurance,
He wouldn’t say, “This policy provides ₱2 million coverage.”
He’d say:
“Imagine your kids still being able to go to school and your spouse paying off your home, even if you’re no longer there. That’s what this plan does, it keeps your dreams alive.”
And maybe he’d share a story:
“A client from Cebu passed away last year, but his policy gave his family ₱1.5 million. His wife said, ‘He may be gone, but he still provided for us.’ That’s the legacy every parent dream of.”
He’d Turn the Conversation from Death to Legacy
Most people fear talking about life insurance because it feels like talking about death.
Jobs would flip the script. He’d talk about legacy.
“Life insurance isn’t about dying, it’s about ensuring your life’s work continues. It’s about love that lasts beyond your lifetime.”
Filipinos understand that deeply. We think in terms of pamana and pamilya.
Jobs would honor that cultural value and sell not out of fear, but out of love.
He’d show that buying life insurance isn’t a transaction, it’s a declaration:
‘I love my family enough to prepare for their tomorrow.’
That’s how Jobs would connect, through real lives, not rehearsed pitches.
He’d End with Emotion, Not Logic
Jobs always closed with emotion. He’d remind people of their purpose.
If he were a life insurance agent, he might say:
“You’ve spent your life building something meaningful, your family, your business, your dreams. Don’t let it all depend on chance. Protect it. Because real success is knowing that the people you love will be okay, no matter what happens.”
Then he’d pause. Let the silence carry the message. No pressure, no hard sell, just sincerity
If Steve Jobs sold life insurance, he wouldn’t rely on scripts or flashy presentations.
- He’d connect through authenticity.
- He’d turn every conversation into an experience of purpose.
And that’s what we financial advisors can learn from him.
- When you talk about life insurance, don’t just explain benefits, explain why it matters.
- Don’t just talk about protection, talk about love, legacy, and responsibility.
Because at the heart of every policy is a story, a father’s promise, a mother’s care, a family’s future.
Speak simply. Tell stories.
Because you’re not just selling insurance, you’re helping people build a legacy that outlives them.
All the best my friends!!
#acgadvice
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