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If there’s one word that defined Zig Ziglar, it’s persistence.
He wasn’t born a great salesman. In fact, he failed more times than he succeeded early on. But what made him a legend wasn’t luck; it was the daily decision to keep going when others gave up.
And that’s exactly what separates average financial advisors from champions.
Because in this business, where rejections are common and motivation fades, persistence isn’t optional. It’s survival.
“You don’t have to be great to start, but you have to start to be great.”
Zig often reminded people that greatness doesn’t happen overnight. It’s built one small, consistent effort at a time.
Many financial advisors quit before success even begins.
They expect quick results, a big sale in their first month or instant recognition.
But this profession rewards those who persist longer than the rest.
Every call you make, every rejection you handle, every follow-up you send, it all adds up.
The clients who say “not now” today will be your biggest cases tomorrow if you keep showing up.
Persistence compounds like interest.
Every “No” Brings You Closer to a “Yes”
Zig Ziglar believed in the law of averages.
“You can have everything in life you want, if you will just help enough other people get what they want.”
He understood that rejection isn’t personal, it’s just part of the process.
In the world of financial advising, persistence means seeing every “no” as feedback, not failure.
Imagine if you gave up after your first 10 rejections. You’d never know that the 11th could be your breakthrough client.
Zig used to joke, “The top of the ladder is reserved for those who keep climbing.”
Motivation Gets You Started—Discipline Keeps You Going
Zig Ziglar made a career out of motivating others, but he always clarified one thing: motivation fades.
“People often say motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.”
Persistence is motivation in action. It’s doing the work even when you don’t feel like it. It’s following up on leads when others are sleeping.
In the Philippine context, it’s the advisor who keeps prospecting despite traffic, competition, and rejections. It’s the one who keeps smiling after a hard day and says, “Tomorrow, I’ll do better.”
Persistence Builds Character and Credibility
Clients can feel when you’re genuine. They trust advisors who don’t vanish after one meeting, who follow up with sincerity, who keep their promises.
Zig taught that sales isn’t about closing deals, it’s about building people.
Persistence shows your clients that you care, that you believe in what you sell, and that you’ll be there for them when it matters most.
When you’re persistent, you don’t just sell insurance, you build trust.
Persistence is more than hard work—it’s faith in action.
Zig Ziglar taught us that the real victory isn’t in never falling, but in always rising after every fall.
For financial advisors, persistence means believing that every client conversation matters, every follow-up has potential, and every setback is just a setup for a comeback.
Because in the end, success doesn’t belong to the most talented advisor, it belongs to the most persistent.
So, keep showing up. Keep calling. Keep believing.
Your breakthrough is waiting, just one more “no” away.
All the best my friends!!
#acgadvice
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